Art Direction /
Branding / Packaging /
Web Design /
Motion Graphic /
F&B
2022
Good Food PeopleA rebranding project for Good Food People based on the belief that eating less meat shouldn’t be about
“all or nothing” but rather making small steps towards a more sustainable way of living. Moving away from their original strong protest approach towards a more gentle invitation towards sustainability, and aiming to give the brand a more refreshed, and approachable new face, we created a brand identity that feels lively and makes you want to start your journey on plant-based alternatives. The identity features the prominent use of googly eyes to give life to plant-based food items as if to contend against the concept of life within meat products. So, till we meat again, Good Food People is the better choice for your health and the climate.