Branding / Corporate
Identity / UIUX /
Web Design /
Motion Graphic /
Systems Integration
2022
Keeping the company's future-facing outlook at the heart of the identity, we introduced the brand idea of The Guardian Of The Future, which has been applied throughout all aspects of the identity. A succinct line was also introduced, translated from the brand idea to act as a public-facing tagline for IP-Tribe: 'Bring The Future Forward'. The new logo is a customised logotype, distinguished by its dynamic corner slants to symbolise progress and cutting-edge technology and fluid joints which epitomise the seamless connections IP-Tribe creates for its clients.
Forging strong human connections is at the heart of IP-Tribe’s operations and this approachability is seen in the use of rounded holding shapes in the identity and having a series of customisable avatars developed from the logotype to instill a tribal belonging within the organisation. The brand identity also features a dynamic blurred gradient backdrop for its digital applications to symbolise hope and future possibilities that is being created and coming into form.