Art Direction /Branding / Corporate
Identity / Packaging /
Generative AI /
UIUX / Web Design /
Interior Graphic /
Motion Graphic /
Copywriting / F&B
2023
Sweet Cheeks
Sweet Cheeks is a gelato cafe in Singapore that needed a rebranding. Using generative AI to create different scenes to represent the huge variety of flavours that Sweet Cheeks offer to their customers for all moods and occasions, we want their customers to feel that ice cream can be an alternative to alcohol in celebrate all of life’s ups and downs. Sweet Cheeks can 100% be the excuse for when you want to extend quality time after dinner, a reward for a day’s hardwork or a companion to get over a breakup. We will redefine your relationship with ice cream by being the conversation-starter, the catalyst to enrich every gathering, all the while bringing joy and wittiness to the mix.