Art Direction /Branding / Corporate
Identity / UIUX /
Web Design /
Financial Services
2022
Velwire
Velwire designs, builds and operates payment infrastructures, applications and services that are focused on facilitating real-time electronic payments to drive financial inclusion in emerging economies. It was important to convey Velwire’s dedication to provide trusted, seamless financial services to their customer. Using a logomark that played with the letters V and W within the name of the brand, we drew a connection between Velwire and the clients they want to serve. Silently powering the world in the background, Velwire weaves transactions swiftly and seamlessly. The logotype also reflects this fluidity in its construction with its rounded edges and curves connections.
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